RICHARDS ISD

CTE:  A/V Production II

...with Ms. Dulaney

(One Credit) Grades 10-12  Prerequisite: Audio/Video Production I.

Course Description:  Careers in the Arts, Audio/Video Technology, and Communications career cluster requires, in addition to creative aptitude, a strong background in computer and technology applications, a strong academic foundation, and a proficiency in oral and written communication. Within this context, students will be expected to develop an understanding of the various and multifaceted career opportunities in this cluster and the knowledge, skills, and educational requirements for those opportunities.

The student develops knowledge and skills that apply English language arts to Arts, Audio/Video Technology, and Communications cluster projects. The student applies professional communications strategies, understands and examines problem-solving methods (employing critical-thinking and interpersonal skills independently and in teams to solve problems). The student applies information technology applications when completing Arts, Audio/Video Technology, and Communications cluster projects (using personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications). The student applies safety regulations, develops leadership characteristics, applies ethical decision making, and develops employability characteristics. The student is expected to use planning and time-management skills to complete work tasks and develops a basic understanding of the Arts, Audio/Video Technology, and Communications cluster and associated cluster systems.

Semester 1:

Unit 1 Building a Foundation (Shot Composition 10 days, Basic Scripting 3 days, Podcasting 3 days, Video Cameras 3 days, Audio Basics 3 days, and The AV Industry 8 days)

Unit 2 Basic Production (Demgraphics 2 days, Commercial Production 7 days, Lab Safety1 day, Studio Production including Cable Coiling, Light Equipment Introduction, and Studio Camera 5 days, Broadcast News Writing 3 days, and Studio News 7 days)

Unit 3 Understanding the Medium (Keyframing 2 days, Keying and Advanced Editing 3 days, Animation 5 days, Color Correction 2 days, Radio Shows 5 days, PSAs 5 days, and Resumes and Job Skills 3 days)

Unit 4 Production begun (Lighting Techniques 10 days)

Semester 2:

Unit 4 Production continued (Cables and Connectors 5 days, Crew Positions 3 days, Producing a News Package 5 days, History of Broadcasting 2 days, and Music Videos 8 days)

Unit 5 Post-Production (Files & Formats 2 days, Authoring 3 days, Foley & ADR 5 days, Graphics Manipulation 4 days, and Studio Talk Shows 8 days)

Unit 6 The AV Industry (Film Production 5 days, Distribution Process 1 day, casting Actors 2 days, Directing/Producing 2 days, Script writing 5 days, Demo Reels 5 days, and Marketing Productions)

COURSE OUTCOMES:

Upon completion of the course, the student will have:

(1)  demonstrated professional standards/employability skills as required by business and industry. The student will have:

(A)  participated in training, education, or certification for employment;

(B)  demonstrated professional standards and personal qualities needed to be employable such as oral and written communication, leadership, teamwork, appreciation for diversity, conflict management, customer service, work ethic, and adaptability;

(C)  demonstrated skills related to seeking and applying for employment; and

(D)  created resume and cover letter/letter of interest to document information such as work experiences, licenses, certifications, and work samples.

(2)  applied academic knowledge and skills in production projects. The student will have:

(A)  applied English language arts knowledge and skills by consistently demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, manuals, proposals, and other client-based documents; and

(B)  applied mathematics knowledge and skills in invoicing and time-based mathematics by consistently demonstrating knowledge of arithmetic operations and applying measurement to solve problems.

(3)  applied professional communications strategies. The student will have:

(A)  adapted language for audience, purpose, situation, and intent through structure and style;

(B)  analyzed and organized oral and written information;

(C)  analyzed, interpreted, and communicated information, data, and observations;

(D)  created and delivered formal and informal presentations;

(E)  applied active listening skills to obtain and clarify information;

(F)  listened to and spoken with diverse individuals; and

(G)  exhibited public relations skills to increase internal and external customer/client satisfaction.

(4)  understood and examined problem-solving methods. The student will have:

(A)  employed critical-thinking skills independently and in groups; and

(B)  employed interpersonal skills in groups to solve problems.

(5)  used technology applications and processes. The student will have:

(A)  used technology applications such as social media, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production projects; and

(B)  used processes such as personal information management, file management, and file sharing.

(6)  understood the evolution and current trends of the audio and video production industry. The student is expected to:

(A)  summarized the history and evolution of the audio and video production industry; and

(B)  analyzed the current trends of the audio and video production industry.

(7)  applied safety regulations. The student will have:

(A)  implemented personal and workplace safety rules and regulations;

(B)  recognized and resolved potential safety concerns; and

(C)  followed emergency procedures.

(8)  applied leadership characteristics to student organizations and professional development activities. The student is expected to:

(A)  employed leadership skills to accomplish goals and objectives by analyzing the various roles of leaders within organizations, exhibiting problem-solving and management traits, describing effective leadership styles, and participating in civic and community leadership and teamwork opportunities to enhance skills;

(B)  employed teamwork and conflict-management skills to achieve collective goals;

(C)  established and maintained effective working relationships by providing constructive praise and criticism, demonstrating sensitivity to and value for diversity, and managing stress and controlling emotions;

(D)  prepared for meetings by developing goals and objectives to achieve within a scheduled time and producing agendas;

(E)  conducted and participated in meetings to accomplish work tasks by achieving goals and objectives within a scheduled time; producing meeting minutes, including decisions and next steps; and using parliamentary procedures, as needed; and

(F)  employed mentoring skills to inspire and teach others.

(9)  applied ethical decision making and complies with laws regarding use of technology in audio/video production. The student is expected to:

(A)  demonstrated an understanding of ethical conduct related to interacting with others and providing proper credit for ideas;

(B)  applied copyright laws in relation to fair use and acquisition, trademark laws, and personal privacy laws;

(C)  modeled respect for intellectual property; and

(D)  demonstrated proper etiquette and knowledge of acceptable use policies.

(10)  developed career-building characteristics. The studentwill have:

(A)  updated a career portfolio to document information such as work experiences, licenses, certifications, and work samples;

(B)  demonstrated skills in evaluating and comparing employment opportunities;

(C)  examined and employed professional networking opportunities such as career and technical student organizations, professional social media, industry professional organizations; and

(D)  examined employment opportunities in entrepreneurship.

(11)  applied technical skills for efficiency. The student will have:

(A)  employed planning and time-management skills to complete work tasks; and

(B)  used technology to enhance productivity.

(12)  demonstrated knowledge of audio and video production. The student will have:

(A)  understood set-up, execution, and trouble-shooting of standard systems for the audio/video industry, including editing systems, wireless and wired transmission systems, cabling, and configurations for production purposes;

(B)  employed knowledge of recording equipment usage by explaining analog and digital formats;

(C)  described tape and tapeless formats;

(D)  demonstrated the operation of recording devices, including metering a recording signal for proper levels and proper maintenance of recording equipment; and

(E)  applied appropriate industry-related terminology.

(13) understood the pre-production process. The student will have:

(A)  applied critical elements, including purpose, target audience, and distribution, in the pre-production stage to identify and evaluate the production;

(B)  demonstrated procedures to establish timelines;

(C)  developed a budget with considerations for cast, crew, equipment, and location;

(D)  wrote documents of the scripting process such as treatments, storyboards, rundowns, and scripts for various types of programs using proper formatting for the specific type of production document;

(E)  identified specific elements needed for successful production such as cast, crew, equipment, location, props, and sound effects;

(F)  discussed how various styles of music can create a specific emotional impact;

(G)  examined the end goal of the production to determine the appropriate format for recording and distributing;

(H)  identified several means to work within budget restraints;

(I)  conducted auditions for the talent and secure the crew required for a successful production; and

(J)  examined various contracts related to industry tasks, including talent releases for productions, and key elements for contracts such as crew, talent, location, and distribution.

(14)  understood the business aspects of the industry. The student will have:

(A)  understood the roles of various industry professionals by identifying and discussing the responsibilities and relationships among the production team, including producers, directors, editors, engineers, talent, additional crew members, and sales team;

(B)  understood the opportunities in the industry for freelance entrepreneurs by identifying standard freelance self-promotion techniques, proposals, technology applications for freelance entrepreneurs, best practices for various freelance job responsibilities, and standard billing practices for freelance labor, including invoices and collections rates;

(C)  understood the unique characteristics of live productions such as roles, equipment, time accountability, back-timing, time-based mathematics, and financial support; and

(D)  identified roles, costs, equipment, and strategies for financially supporting studio and field productions.

(15)  demonstrated an understanding of regulatory agency guidelines for content appropriateness. The student will have:

(A)  identified applicable guidelines based on production distribution methods; and

(B)  distinguished between Federal Communications Commission (FCC), National Public Radio (NPR), and other regulatory agencies.

(16)  understood the technical broadcast standards established by the FCC. The student will have:

(A)  applied knowledge of broadcast formats by distinguishing between analog and digital formats;

(B)  described the difference in data signals and equipment for analog and digital technology;

(C)  identified the evolution of the broadcast signal and standards such as High-Definition (HD), Standard-Definition (SDTV), National Television System Committee (NTSC), Phase Alternating Line (PAL), and Sequential Color with Memory (SECAM); and

(D)  identified the location of radio and television frequencies in the electromagnetic spectrum.

(17)  understood the evolution of various media formats. The student will have:

(A)  identified the evolution of various media formats such as tape, tapeless, film, and electronic; and

(B)  identified the evolution and application of digital media formats and compression standards.

Source: TEA TExas Essential Knowledge and Skills (TEKS).  The provisions of this §130.87 adopted to be effective August 28, 2017, 40 TexReg 6601.

Materials and Supplies:  Students should have a headset or earplugs when doing audio visual work and it is helpful to have a thumbdrive with at least 16 gigs of RAM to store and transfer a/v clips.  It is helpful, but not required that students have access to software on devices at home to work on projects.  

Assignments and Grading:  Students are expected to turn in assigned work weekly and work independently in class using Google Classroom for communication and submission of most projects.  Every Unit begins with a slideshow and lesson.  The lesson generally has vocabulary and specific instructions for the assignment to be completed.  Large projects count as test grades and class participation (not being off task) and meeting deadlines for lesser projects count as classwork/homework.  Per district policy, a test grade is 50% of the total grade and the classroom/homework grade is 50% of the total grade.  Participation is a weekly grade and students loose 5 points for minor off task behavior and 10 points per class period for major off task behavior.  Positive reinforcement and negative consequences are both employed to guide the student toward good classroom choices.  PAAVTC students are required to enter the end of the year Art Show and Science Fair (STEAM Convention) with a portfolio of projects, so it is a good idea to start early in the school year with the recording of projects digitally.  Extra credit is only available when all missing work is turned in.   No assignments may be corrected for a higher grade, but only one single assignment may be corrected for a highger grade as an extra credit during the last week of each grading period. It is preferred that students turn in work as incomplete and correct later, rather than procrastinate, forget, or lose work.  So, the policy on late work is that it can be corrected up to 100% if turned in on time with a respectable effort, up to 70% if turned in one day late, and 50% as a maximum grade if turned in later (two days or more after the due date).  All projects must be original student work and plagiarism or copyright infringement will result in a zero for a grade.

Contact information:  jdulaney@richardsisd.net

WELCOME TO A/V PRODUCTION!

THIS IS THE COURSE TO DISCOVER YOUR TECHNOLOGY PASSION!

J